Impact Porter Novelli (IPN) is a full-service communications agency driven by strategic precision, creative flair, and client-first thinking. We partner with some of the region’s most ambitious brands across sectors including tech, entertainment, tourism, retail, and automotive, crafting campaigns that resonate, spark conversation, and deliver measurable impact.
Our work spans strategic consultancy, media relations, thought leadership, influencer marketing, content creation, training, and issues management, brought to life by a team that understands the market, the media, and most importantly, the client.
IPN is part of the Porter Novelli global network and Impact BBDO, and proudly sits within the Omnicom Group.
PR today is about influence, perception, and purposeful action. At IPN, we craft integrated campaigns that are earned-first and insight-led — combining creative storytelling with strategic precision to shape reputations, spark conversation, and drive measurable results.
Our Three Pillars of Impactful PR
Our work is built on three pillars:
We go beyond service to become true strategic partners. We anticipate challenges before they arise, offer clear, honest counsel, and guide our clients with confidence, ensuring they always feel supported and in control.
We’re not a “yes agency”. We’ll challenge ideas when needed, push for better, and speak up when something won’t work. We’re here to get results, not just approval.
Most importantly, we work like we’re part of your team.
Shaping perceptions. Solving challenges. Delivering lasting impact.
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Meet the individuals who bring passion and professionalism to every project.
Partner with us and elevate your brand with our expertise and innovative strategies.
Partner with us and elevate your brand with our expertise and innovative strategies.
Managing Director
Claireis an accomplished Managing Director with over 15 years of expertise spanningcorporate, financial, technology, and consumer PR. She brings a strategic andcreative edge to communications, having driven impactful campaigns for globalbrands like Amazon, IKEA, LinkedIn, BMW, Toyota, and HSBC across the MiddleEast and Europe. Since joining Impact Porter Novelli in 2018, she now leads theDubai office, focusing on brand strategy, reputation management, businessgrowth, and talent development.
Herjourney includes heading Edelman Middle East's Corporate Practice andcontributing to APCO Worldwide's corporate and government work inthe region, building on a solid foundation of experience from her three-yeartenure at Text100 in London.
Known for her commitment toexcellence, Claire combines fresh, results-driven ideas with an innate talentfor reputation management and brand positioning. Her passion for people shinesin her role, where she finds great satisfaction in nurturing the talent atImpact Porter Novelli, empowering them to achieve excellence for clients andconsistently raising the bar with every campaign.
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Associate Director
Sumitra Roy is an award-winning, multi-disciplinary communications professional with over a decade of experience spanning government, semi-government, and private enterprise accounts in the UAE and GCC..
Throughout her career, Sumitra has shaped the communications strategy and approach for clients like Dubai Holding, Dubai Properties, Meraas, Meraas destinations, Merex Investment, DWTC, Canon, UAE Climate Envoy and Abu Dhabi Early Childhood Authority. Her experience spans various sectors including climate and sustainability, energy, food technology, real estate, destination, retail and product marketing and tourism.
Known for her meticulous attention to detail and results-driven approach, Sumitra specializes in corporate communications, leadership positioning, stakeholder engagement, and reputation management.
In her previous role at Acorn Strategy, she served as the business lead for the PR vertical while overseeing the client servicing team delivering projects ranging from integrated strategy development to social media management. Prior to that, Sumitra spent eight years at APCO Worldwide, where she made significant contributions to consumer corporate and government affairs teams.
Sumitra's passion lies in fostering collaboration and leveraging individual strengths to ensure campaign consistency and client satisfaction. She thrives on generating insights, cultivating creativity, and developing innovative solutions to meet her clients' evolving needs.
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Senior Account Director
With over a decade’s industry expertise, Alexandria stands as a seasoned professional adept in local, regional, and global campaigns. Thriving as an Account Manager in London's competitive consumer lifestyle PR arena ignited her love for the industry. Now, with seven years enriching her regional footprint, Alex has established herself as a creative, results-driven Senior Account Director, spearheading successful integrated communication campaigns across sports, entertainment, and government sectors.
Notable clients include Abu Dhabi Sports Council, Crown Prince Court, The Founder’s Office, FINA World Swimming Championships (25m), ADNOC Abu Dhabi Marathon, World Triathlon Championship Finals, Middle East Film & Comic Con (MEFCC), Mubadala World Tennis Championships and the 2020 UAE National Day Official Celebrations.
Alexandria is an accomplished PR specialist with a resounding track record—driving remarkable coverage, increasing brand awareness, and adeptly steering intricate, integrated communication initiatives across diverse clientele.
‘No work day is ever the same. You may have a prioritised to-do list when you walk into the office, but things can change the moment you sit down at your desk. The unknown is what makes the PR world so exciting!’
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Consultant
Lisa’s career spans 20+ years in PR and corporate communications across international markets – Dubai, Singapore, Mumbai and Goa, and encompasses both agency and in-house roles. A dedicated storyteller, Lisa crafts narratives that aim to protect and enhance reputations. Over the past seven years in Dubai, her focus lies in corporate, B2B and technology sectors.
At Impact Porter Novelli, Lisa leads Amazon’s Corporate and Operations PR program across MENA, and extends her expertise to content development for clients like Philips and Al-Futtaim Group. At Ogilvy PR, Lisa spearheaded Huawei's B2B communications across eight markets in the Middle East and Levant region. Lisa's journey includes tenures at MSLGROUP and NBS Consulting in Singapore where she managed multi-market PR campaigns; and in-house roles at Inox Leisure and BAGNODESIGN.
Lisa's path has enabled well-rounded exposure to global PR landscapes, diverse industries, and complex business priorities. Her passion lies in harnessing the potential of PR to shape narratives, elevate corporate positioning and cultivate meaningful connections between brands and their stakeholders. She thrives on exploring new sectors, developing brand voices, and accelerating clients’ corporate reputation growth.
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Account Director
Meet Shifa, an award winning professional with over 11 incredible years of experience in Retail, Lifestyle, Health, Technology, FMCG, and Finance.
Shifa has planned and executed amazing communication campaigns for big-name brands like IKEA, Dubai Festival City, Philips Healthcare, Daikin, Al-Futtaim Group Real Estate, Amazon, P&G, Al Safi, Reckitt Benckiser, ADCB, DIFC Wills & Probate Registry and Al Hilal.
Shifa leads the way in PR programs that always hit the mark, driving fantastic results that match business goals. And guess what? Her commitment and compassion towards her work has even won awards for IKEA. Her hands-on skills make her an unstoppable force in the ever-changing world of communication and marketing.
With more than 35 vibrant years in the heart of the Middle East, she understands the culture, the people, consumer dynamics, and media landscape. But that's not all – Shifa has led various influencer-led campaigns for P&G's Fabric Care and Reckitt Benckiser's Home & Hygiene line-up. She's a pro at picking just the right influencers, crunching numbers, and making sure everything happens right on time.
‘Every day is a new day in PR; a new challenge, a new opportunity to get creative and a chance to connect with new people. It keeps me on my feet!’
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Senior Account Manager
Rayna brings extensive experience from 4 years in the GCC region. Originally from the United States, Rayna boasts seven years in communications, four within fast-paced agencies.
Joining Impact Porter Novelli in 2021, Rayna excels in client service, media relations, project management, and content creation. She handles a variety of clients across consumer and corporate accounts.
Prior to Impact Porter Novelli, Rayna shone at Seven Media, managing accounts like EMAAR, BMW, MINI, and others.
Rayna holds a bachelor’s degree in strategic, Legal, and Management Communications from Howard University, Washington, DC.
She was also recently nominated a one of Communicates 30 under 30 and Campaign’s PR Faces to Watch 2023.
What she loves most about PR is its boundless opportunity for continuous learning.
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Senior Account Manager
Rayan Ismail is a results-driven communications professional with over five years of experience in strategic communications, reputation management and media relations across the GCC.
Throughout his career, Rayan has supported clients across a range of industries including sustainability, automotive, hospitality, finance, and real estate. His portfolio includes work with ACCIONA, Petromin, Al Wallan Trading, Hadya Abdul Latif Jameel Group, J_B Finance, Rosewood Hotel, and Orascom Hotels Management.
Known for his collaborative approach and understanding of the regional media landscape, Rayan specializes in media outreach, executive visibility, press office management, and integrated communications. He has contributed to the successful rollout of campaigns across Saudi Arabia, the UAE, and Qatar, securing consistent media coverage and supporting long-term brand positioning.
In his previous role, Rayan served as a Senior Account Manager at PR Arabia where he managed key client accounts and led media strategies across multiple sectors across Saudi Arabia, the UAE, and Qatar. His expertise spans sectors including automotive, corporate, lifestyle, and technology.
Driven by a passion for storytelling and client success, Rayan brings strategic thinking, creativity, and successful results to every project he leads
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Junior Account Manager
Abdelrahman Lokaya is a PR professional with over three years of experience delivering impactful communication strategies, helping brands tell their stories, and building strong media presence across the UAE and Saudi Arabia.
Throughout his career, Abdelrahman has worked with top brands such as Dubai Festivals and Retail Establishment, dubizzle, Bayut, NEOM Nature Reserve, THE RIG., RAK Properties, Orascom Developments, Novartis, L’Oréal, and AXA, managing major events like the Dubai Shopping Festival, Dubai Home Festival, Auto Season, Forbes Under 30, and Sawiris Foundation initiatives. He has also represented clients at Sharjah Entrepreneurship Festival, Arabian Travel Market, International Tourism Exchange, and Future Projects Forum.
With expertise in media strategy and spokesperson profiling, Abdelrahman brings a strong passion for corporate communications and campaign development, helping clients enhance their reputation and drive impactful brand stories.
He joins IPN as a Junior Account Manager and is currently pursuing his MBA at the University of East London..
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Account Manager
Abhirami is a GCC media relations specialist, with a track record of securing substantial regional visibility and enhancing the reputation of global clients.
With expertise spanning corporate, financial, and crisis communications, she has successfully navigated complex narratives across the finance, asset management, and FMCG sectors.
In her role, Abhirami develops and executes impactful communication strategies tailored to the nuances of the region, ensuring resonance with key stakeholders and media. She plays a critical role in high-stakes transactions, offering strategic counsel that safeguards corporate reputations and enhances market confidence.
Her ability to blend strategic insight with local expertise makes her a trusted advisor for clients looking to position themselves effectively in the Middle East. Whether managing crisis situations, shaping financial narratives, or amplifying brand visibility, Abhirami is committed to delivering measurable impact and lasting influence.
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Account Executive
As a multilingual Moroccan Gen Z fluent in five languages, Jannat brings a fresh, out-of-the-box perspective to every project, delivering innovative solutions and creative ideas. With over three years of experience in marketing and communications, she recently joined Impact Porter Novelli as a PR Account Executive, where she actively manages media relations, develops strategic PR campaigns, and helps elevate clients' brand presence.
Jannat's diverse background spans industries such as automotive, beauty, fashion, lifestyle, and technology, equipping her with a unique ability to adapt and thrive across sectors.
Her strong communication skills, honed throughout her career, have seamlessly transitioned her into the PR field, where she continues to make a significant impact.
Jannat holds an MBA with a specialization in Strategic Management from Abu Dhabi University in Dubai and a Master's degree in Marketing from The National School of Commerce and Business in Tangier.
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Account Executive
Jawaher is an Emirati communications executive supporting media relations, influencer coordination, and content development at IPN.
She brings a strong foundation in client service and administration, with previous experience at Al Ansari Exchange and Samsung Contracting and Trading Company.
A graduate of the Higher Colleges of Technology with a degree in Business Administration, Jawaher also holds a professional diploma in Cybersecurity and has contributed over 38 hours in volunteer roles across administrative fields.
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