Client

OSN

Project

The Home of HBO

Intro

A bold announcement reinforcing OSN as the exclusive home of HBO in MENA, amplified through a high-impact integrated campaign designed to drive subscriber growth and brand equity.

Project

HBO Licensing Extension Launch

Services

  • Influencer Engagement
  • Media Relations
  • Influencer Engagement
  • Social Content
  • Experiential Activation

The Brief

After six years of partnership, OSN sought to make a bold announcement:

The extension of its licensing agreement with Warner Bros. Discovery. This move would reaffirm OSN as the exclusive home for HBO programming across MENA – and cement its reputation as one of the region’s most trusted entertainment platforms.

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The Strategy

To amplify the moment, we developed a 360° integrated communications strategy, activating across:

  • Earned media to secure top-tier editorial coverage
  • Owned social channels to drive awareness and engagement
  • Influencer partnerships to build buzz and social proof
  • Experiential activations to create unforgettable, shareable moments

Our goal was to ignite conversation,drive visibility, and ultimately increase subscribers and app downloads.

The Results

OSN’s highest-performing campaign of the year

  • Surpassed all KPIs by 15% or more
  • Campaign trended regionally across social platforms
  • Delivered a significant uplift in subscriber growth and app engagement

Contact us

Looking for a partner, not just an agency? Let’s build something brilliant together.

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