Client

OPPO

Project

The Home of HBO

Intro

A skyline spectacle to match a bold new brand proposition. OPPO became the first tech brand to light up Ain Dubai, launching its ‘Inspiration Ahead’ platform and the Reno7 series with a moment the region couldn’t miss.

Project

A sky-high launch for OPPO’s biggest moment yet

Services

  • Event Concepting & Production
  • Media Relations
  • Influencer Engagement Brand Experience
  • Content Creation

The Brief

In March 2022, OPPO prepared to host its first large-scale event post-pandemic to launch the Reno7 series and unveil its new brand proposition: ‘Inspiration Ahead.’ The challenge?

Create a moment big enough to reignite excitement around the brand—and reintroduce OPPO as a category innovator in the region.

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The Strategy

We brought the brand’s new identity to life through a multi-layered event experience designed to deliver impact across media, influencers, and key stakeholders:

  • A landmark spectacle at Ain Dubai—making OPPO the first global tech brand to light up the world’s largest observation wheel
  • A three-minute immersive light show synchronized with the Reno7’s signature features: Startrails design, SUPERVOOC™ charging, and advanced camera capabilities
  • A live keynote,production crew on the ground and in the air, and a rooftop dinner event offering guests front-row seats to the show
  • Engagement across earned, social, and influencer channels to ensure momentum carried beyond the event

The Results

An iconic moment that put OPPO back at the heart of the conversation:

  • Record-breaking media attendance with 100+ influencers, journalists, and stakeholders
  • Coverage across all major regional tech and lifestyle platforms
  • Surpassed brand visibility and engagement benchmarks across paid, earned, and social channels
  • Positioned OPPO as a category leader and pioneerof creative tech story tellingin the region

Contact us

Looking for a partner, not just an agency? Let’s build something brilliant together.

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