A skyline spectacle to match a bold new brand proposition. OPPO became the first tech brand to light up Ain Dubai, launching its ‘Inspiration Ahead’ platform and the Reno7 series with a moment the region couldn’t miss.
Project
A sky-high launch for OPPO’s biggest moment yet
Services
Event Concepting & Production
Media Relations
Influencer Engagement Brand Experience
Content Creation
The Brief
In March 2022, OPPO prepared to host its first large-scale event post-pandemic to launch the Reno7 series and unveil its new brand proposition: ‘Inspiration Ahead.’ The challenge?
Create a moment big enough to reignite excitement around the brand—and reintroduce OPPO as a category innovator in the region.
The Strategy
We brought the brand’s new identity to life through a multi-layered event experience designed to deliver impact across media, influencers, and key stakeholders:
A landmark spectacle at Ain Dubai—making OPPO the first global tech brand to light up the world’s largest observation wheel
A three-minute immersive light show synchronized with the Reno7’s signature features: Startrails design, SUPERVOOC™ charging, and advanced camera capabilities
A live keynote,production crew on the ground and in the air, and a rooftop dinner event offering guests front-row seats to the show
Engagement across earned, social, and influencer channels to ensure momentum carried beyond the event
The Results
An iconic moment that put OPPO back at the heart of the conversation:
Record-breaking media attendance with 100+ influencers, journalists, and stakeholders
Coverage across all major regional tech and lifestyle platforms
Surpassed brand visibility and engagement benchmarks across paid, earned, and social channels
Positioned OPPO as a category leader and pioneerof creative tech story tellingin the region
Contact us
Looking for a partner, not just an agency? Let’s build something brilliant together.
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