Client

Al-Futtaim Automotive

Project

The Home of HBO

Intro

Three game-changing EV announcements. One platform for leadership. We positioned Al-Futtaim as the voice of e-mobility in the region, culminating in selection as COP28’s strategic e-mobility partner.

Project

Driving the green mobility agenda forward

Services

  • Media Strategy
  • Event Management
  • Thought Leadership
  • Stakeholder Engagement
  • Content Development

The Brief

In March 2023, Al-Futtaim Automotive set out to make three landmark EV announcements:

launching a new EV company, entering a partnership with BYD, and announcing a collaboration with Siemens. The goal was to unify these under a compelling narrative, position Al-Futtaim as a regional e-mobility leader, and drive high-impact visibility across business, lifestyle, and automotive media.

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The Strategy

We launched “Future Mobility Day”, a high-impact, media-first event attended by key stakeholders, top-tier journalists, and influencers. Our integrated strategy included:

  • Tailored media pitching to drive in-depth, high-quality coverage
  • Strategic pre-event engagement to secure exclusive interviews and advance coverage
  • On-ground hosting to deepen story telling through personal journalist interactions
  • Content amplification via post-event media kits and social assets to maintain momentum

The Results

A game-changing campaign that redefined Al-Futtaim’s role in the regional sustainability conversation:

  • 158 media clippings,generating $1.5MPR value andover 510Mreach
  • 14 exclusive interviews (exceeding KPI of 7)
  • 60 media attendees,including 21 tier-one publications
  • 86% conversion ratefrom media RSVPs to attendance
  • 80% of coverage from the target media list
  • Named 2023 MEPRA Gold Winner for Best Automotive Campaign
  • Selected as the strategic e-mobility partner for COP28—a direct outcome of the visibility andpositioning achieved

Contact us

Looking for a partner, not just an agency? Let’s build something brilliant together.

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