Impact Porter Novelli and OSN+ Raise Your Banners House of The Dragon Season 2 launch
Impact Porter Novelli and OSN+ crafted a highly successful campaign for the launch of House of the Dragon Season 2. With objectives to re-engage fans, attract new audiences, and elevate the series into pop culture, the campaign utilized a blend of digital stunts, influencer engagement, and experiential activations. Key tactics included CGI stunts at iconic regional landmarks such as Kuwait’s KIPCO Tower and Saudi Arabia’s Elephant Rock, along with a Pyramid of Djoser light installation in Egypt. The campaign also integrated an exclusive screening event, featuring the Iron Throne and actor Steve Toussaint, enhancing media and fan excitement. A multifaceted strategy across earned, social, and influencer media generated over 1.03 billion impressions, a 175% increase in new OSN+ subscribers, and a 210% surge in app downloads. This innovative approach set a new standard in launching high-profile series, blending cultural reverence with modern storytelling.
